Advertising on LinkedIn can put you in front of the people you want to reach, spread your message, and deliver a fantastic ROI.

But if you’ve never run LinkedIn ads before, it might feel daunting to work out how you can get started, what you’re supposed to do, and what pitfalls to avoid.

AJ Wilcox is here to clear up any and all uncertainties – and he’s got the credentials to prove it. AJ is the founder of B2Linked, was listed as one of The Top 25 Most Influential PPC Experts, and is a LinkedIn Certified Marketing Partner. Clearly, he knows what he’s talking about!

Listen to AJ’s interview in this episode of the podcast and find out about:

• What the four main types of LinkedIn ads are
• How to use LinkedIn ads effectively – and understanding the particularities of each format
• The one thing AJ thinks everyone starting with LinkedIn ads should know

Important Links & Mentions

• The Simple Guide to Getting Started with Video on LinkedIn
• The LinkedIn Ads Show (AJ’s podcast)
• B2Linked (AJ’s agency)
• AJ’s LinkedIn (make sure you mention this episode in your connection request, otherwise AJ may not accept your invitation to connect)

Find out more information and read the blog post on this topic, here.