On this episode of Our American Stories, we all know the look and taste of bubblegum, but few people know where it came from. The first bubblegum was invented in 1928 by Walter Diemer, who used the only food dye available: pink. That color stuck, and so did the flavor — a blend of fruit notes now simply called “bubblegum.” Simon Whistler, from the Today I Found Out YouTube channel and its sister podcast, The Brain Food Show, shares the story of how bubblegum was created and how a simple candy became a lasting invention of the 20th century.

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