Today is National Mature Woman's Day, a day created by industry veteran and founder Laura Geller! She joins us on the pod to talk about catering to the mature demographic with her makeup, how to apply powder foundation (like her Baked Balance-n-Brighten) properly, and the beauty landscape circa 1993. Plus, what goes into product pricing that you may not consider as a customer, and why she suggests paring back your skincare in the AM. For today only, shop on www.laurageller.com for a sitewide age-based discount sale, starting at 40% - so if you’re 40, you get 40% off, if you’re 60, you get 60% off!

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