The last few months there has been a lot of buzz about the government banning TikTok. I think people were absolutely shocked when they went to open up the app early this week and got a notification that it had indeed been banned. In all honesty, this is the one app that I haven’t invested my time in.  This reason is equal parts I didn’t want my daughter on it and equal part I didn’t want another app. That hasn’t stopped , 1.5 billion people that are active on TikTok. It has emerged as a dominant platform, offering a space for creative content, and viral trends. However, as we recently witnessed during TikTok’s global outage, relying solely on one platform can leave businesses vulnerable and scrambling for alternatives.

When events like this occur we learn a vital lesson: diversifying your marketing efforts is not just smart—it’s essential. Let’s dive into why diversification matters and how you can protect your business from being overly reliant on any single platform.

 

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Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/what-happens-when-tiktok-goes-down-why-diversifying-your-marketing-is-critical/