Author brand strategist Jessica Sorentino joins the show to talk about the overlooked second career every writer faces: building a brand and platform after the book is done. She and Brittani dig into the difference between brand and marketing, why in-person connection drives book sales more than social media, how to use AI without losing your voice, and when it's actually okay to call yourself a writer.

Resources:

The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni:

Follow me on the Gram - @brittni.schroeder Join my Facebook Group Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/author-brand-strategist-with-jessica-sorentino

For years, business owners have been laser-focused on SEO — but the way people search is changing fast. In this episode, we break down Answer Engine Optimization (AEO), the strategy every business owner needs to understand as more people turn to AI tools like ChatGPT and Claude to find answers instead of scrolling through search results. We cover what AEO actually is, how it works alongside traditional SEO, and seven practical ways to start optimizing your content so AI tools recognize your business as a trustworthy source. Whether you're a solopreneur or scaling a team, this episode will help you future-proof your marketing strategy for the AI era.

Resources:

The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni:

Follow me on the Gram - @brittni.schroeder Join my Facebook Group Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/what-is-aeo-the-new-search-strategy-every-business-owner-needs-to-know

In this episode, bestselling author and financial coach Liz Carroll shares how shifting your money mindset can transform your financial future. She discusses why women often struggle with limiting beliefs around money, the importance of creating a spending plan instead of a budget, and how redefining wealth can lead to greater confidence and fulfillment. Liz also shares insights from her book Rich & Radiant, offering practical strategies to help women move from financial stress to lasting financial freedom.

Episode Freebie!

Follow Liz on Instagram

Liz's Website

Resources:

The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni:

Follow me on the Gram - @brittni.schroeder Join my Facebook Group Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/rich-radiant-with-liz-carroll

Podcasting has become one of the most effective ways to build authority, connect with your audience, and create long-form content that can be repurposed across multiple platforms. Whether you're a business owner, coach, educator, or simply passionate about sharing your expertise, starting a podcast can help you expand your reach and establish yourself as an expert in your industry.

While launching a podcast may seem overwhelming, breaking it down into manageable steps makes the process much more approachable. This episode talks about everything you need to know before you hit record.

Resources:

The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni:

Follow me on the Gram - @brittni.schroeder Join my Facebook Group Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/how-to-start-a-podcast-the-complete-beginners-checklist/

Laylee Emadi, coach for speakers and educators and founder of The Creative Educator Conference, joins Brittni to unpack what it really takes to build a career around teaching and speaking. They dig into the difference between professional speakers and industry professionals who speak, how to strategically pitch and get booked, and the key pieces every aspiring speaker needs in place before reaching out to organizers. Laylee also shares her biggest entrepreneurship pet peeve and the simple pleasure she can't do without.

Connect with Layee on Instagram

Laylee's Episode Freebie

Resources:

The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni:

Follow me on the Gram - @brittni.schroeder Join my Facebook Group Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/laylee-emadi-coach-for-speakers-educators/

Most people open Claude or ChatGPT for the first time, type a question, and start working. And that's fine, it'll still give you a decent answer. But if you stop there, you're using maybe 20% of what either tool can actually do for your business.

The other 80% lives in the setup: a handful of settings that tell the AI who you are, how you want it to sound, and what it's allowed to access on your behalf. Do this once, it takes about 15-20 minutes, and every conversation after that starts already knowing your business instead of starting from zero.

Here's exactly what to set up, in both tools, before you dive in.

Resources:

The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni:

Follow me on the Gram - @brittni.schroeder Join my Facebook Group Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/before-you-start-using-claude-and-chatgpt-the-setup-most-people-skip

Brittni sits down with Robert Molling, founder of 1% Fitness Kitchen, for one of the most honest founder stories the podcast has featured. Robert opens up about overcoming addiction and incarceration as a young adult, and how he found purpose through fitness and cooking during his recovery. He walks through building 1% Fitness Kitchen from a single day of home meal prep into a nationwide shipping brand, the evolution of his marketing from flyers and gym booths to Facebook, Instagram, and TikTok ads, and the lessons he's learned about when to DIY and when to delegate. Robert also shares his refreshingly candid take on influencer and affiliate marketing, and how he built a second business turning his original kitchen into a commissary space that's helped launch several well-known Utah food brands. It's a conversation about resilience, hustle, and the power of getting 1% better every day.

Not sure which AI tool actually fits your business? This episode breaks down ChatGPT, Claude, and Gemini — what each one does best, real small business examples for coaches, consultants, and service providers, and why the smartest entrepreneurs are using all three together instead of picking just one.

Instagram expert Sue B. Zimmerman joins the show to talk about her 30+ years as an entrepreneur, her 18 businesses, and how she built her career teaching Instagram marketing to women and small business owners. She and Brittani dig into why authenticity beats AI-generated content, how Sue B. is growing a new audience on Substack through her Soulful Selling Sisterhood community, and how a new skincare affiliate venture became an unexpected business highlight. The two also talk about the power of community-driven, grassroots marketing over chasing algorithms.

Resources:

The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni:

Follow me on the Gram - @brittni.schroeder Join my Facebook Group Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/#

In this episode of the Redefine Business Podcast, Brittni sits down with Carolyn Haeler, founder and CEO of Mightylicious, a certified gluten-free cookie brand now available in 43 states. Carolyn shares how a celiac disease diagnosis in 2012 led her to leave a high-powered career in finance and turn her passion for baking into a thriving food business. From baking in her Manhattan studio apartment and walking cold into Whole Foods, to raising $5 million in capital and landing on shelves in thousands of grocery stores nationwide, Carolyn's story is a masterclass in starting small, managing risk, and building something truly mighty. She also shares candid advice for women entrepreneurs about funding, growth, and trusting the journey. Find Mightylicious at Mightylicious.com or on Instagram, Facebook, and TikTok @mightyliciousfoods — and check their Instagram all May long for Celiac Awareness Month giveaways!

Resources:

The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni:

Follow me on the Gram - @brittni.schroeder Join my Facebook Group Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/Carolyn-Haeler-Founder-of-Mightylicious-Cookies