Episode Description:

In this thought-provoking episode of What If? For Authors, Claire Taylor explores the question, What if I don't write to market? Claire deconstructs the notion of market trends, breaking down how many assumptions about what sells are actually based on correlations rather than causations. She also addresses the fears and misconceptions many authors have about the necessity of writing to market for financial success.

Key Takeaways:

Defining "Writing to Market": Claire explores what writing to market actually means, challenging the idea that there is one clear definition of "the market" for any genre. She explains how commonalities between bestselling books don’t necessarily define the market, and that following trends doesn’t guarantee success.

Correlation vs. Causation: Claire discusses the importance of understanding the difference between correlation and causation when it comes to identifying what makes a book successful. Authors often mistake trends as being the cause of success when they might simply be coincidental.

Meeting Reader Expectations: While writing to market isn’t a guarantee of sales, meeting reader expectations in your genre is crucial. Claire talks about the importance of understanding the psychological appeal of tropes and delivering on the promises that your genre sets up for readers.

Flexibility and Creativity: Writing to market doesn’t mean you have to abandon your creative impulses. Claire encourages authors to find a balance between writing the stories they want to write and making them marketable. Sometimes adding a few familiar genre markers can help orient readers without compromising your unique vision.

Sitting with Uncertainty: Claire acknowledges that some books and series may not take off, despite an author's best efforts. She encourages listeners to accept the uncertainty of the publishing industry and to keep creating in a way that aligns with their true vision.

Why Listen? If you’ve ever wondered whether writing to market is the key to success, this episode will provide clarity and challenge some of the common assumptions in the industry. Claire offers a nuanced perspective on the balance between creative integrity and marketability, helping authors navigate the complex world of genre trends and reader expectations.

Join the Conversation: Have a question or topic you’d like Claire to explore? Send an email to [email protected].

Access the transcript here.

Happy Writing!