eMarketer principal analyst Debra Aho Williamson, senior analyst Jasmine Enberg, and junior analyst at Insider Intelligence Blake Droesch discuss what they're paying attention to in 2021, and why: the rise of social entertainment, WhatsApp's next move, and stalling social commerce.

What Insider Intelligence Analysts Expect in 2021: The Rise of Social Entertainment | Dec 21, 2020

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

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What Insider Intelligence Analysts Expect in 2021: The Rise of Social Entertainment | Dec 21, 2020

What Insider Intelligence Analysts Expect in 2021: The Rise of Social Entertainment | Dec 21, 2020

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