At the WESTEC show in Long Beach, Calif., Nicholas Kaczmarski, national sales manager at Beamer Laser Marking System, talks with Brett Brune, Editor in Chief of Smart Manufacturing magazine about branding updates and an increase in solutions offered to the marketplace. He discusses the challenges manufacturers are facing, and how Beamer can provide solutions to remove the obstacles in the way. And he explains what the company does that differentiates it from competitors.