Beets are a superfood today. Tomorrow it’ll be lemons. The internet is rife with misinformation especially about food and health related stuff. There are hundreds of influencers on your feed telling you what’s good for you.

But who’s telling you what’s bad and what doesn’t work?  Maybe a keto diet worked for your friend but not for you. Take Dr Cyriac Abby Philips who goes by The Liver Doc on X or Twitter. Recently, he claimed there is no point in taking multivitamins.

He is a de-influencer and there are many like him who work towards breaking down myths. Often they’re faced with legal action and threats, yet most of them continue their work.

But what is really fuelling de-influencers?

Tune in.

Recommendation

The wild finfluencer party is finally coming to an end

Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories