One would think that the answer to "what is Group M?" would be a short one, but after many changes, mergers, shuffles and dissolutions at WPP's media arm in the last 12 months, the answer is not so.

Group M is the largest media buying group in the world and in this episode, Campaign's journalists discuss what the company was when it began in the early 2000s, what has happened in the last 12 months including losing Sky, the closure of EssenceMediacom X and axing its global agency CEO roles, and what it is now. The team examines Group M's relationship with its agency brands, their identity, and what the future holds for the media group.

This episode features media editor Beau Jackson, deputy media editor Shauna Lewis and editor Maisie McCabe. It is hosted by tech editor Lucy Shelley.

Further reading:

Henkel assigns €500m expanded European media account

Unilever announces result of global media review with six rivals sharing duties

Former Group M China executives to face Shanghai court over bribery allegations

Group M upgrades UK advertising growth forecast from 4.4% to 7.7% in 2025

WPP wants NCA's Midas touch as it battles to revive fortunes

How important are agency brands?

Amazon splits global media between two networks after competitive review

Group M builds new global growth and marketing team under Toby Jenner

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