Get ready to elevate your marketing game by mastering this often ignored aspect - MEASUREMENT! Chris Mercer, the founder of MeasurementMarketing.io, is joining us to show you how to set up a foolproof measurement funnel and use data to draft game-changing strategies for your nonprofit.

If you've ever found yourself drowning in data without any actionable insights, we've got you covered. Mercer unveils the tricks to effective data interpretation and the art of avoiding the common pitfalls of aimless data collection. We also demonstrate how to make your data presentation organized so you can make the most of your resources. In our digital age, the right interpretation of data can make all the difference!

We also nerd out about Google Analytics 4 (GA4) and Microsoft's GDPR-compliant tool, Clarity. Discover how GA4's automatic behaviors and custom events can inform your marketing strategy and why it's essential to get your GA4 set up correctly. It's time to power up your marketing with the right tools and mindset.

Resources & Links

Connect with Mercer by visiting his website and checking out his free strategy course and several amazing tools. He also co-hosts the podcast Business Unfiltered.

Go back and listen to Episode 77: Unlocking the Secrets of My Q1 and Q2 Social Media Traffic to Boost Your Digital Marketing Game.

Mercer says we’d be crazy not to use this tool - check out Microsoft Clarity to see how people are using your site - it’s free AND GDPR-compliant. He also recommends the Prof G Podcast, Perpetual Traffic, and Hidden Brain.

When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!

Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

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