SWOT analysis is a powerful tool to explore ideas and look at the big picture.  The four perspectives captured in this model are: - Strengths (internal) - Weaknesses (internal) - Opportunities (external) - Threats (external).

In this podcast Scott and Susan create a SWOT analysis together using live audience feedback to show not only how it works but how a business analysis professional would facilitate the activity.  The key skill in performing a SWOT analysis is facilitation to ensure your stakeholders are engaged and contributing.  As we demonstrate using a live example, SWOT analysis is as much about discussion as it is completing an exercise.  This is a tool that can help with perspectives for growth, for risk mitigation, for many aspects of a particular subject.  

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We discuss business analysis topics and answer questions from our live audience.  We have a backlog of upcoming topics and we’re happy to take suggestions. 

The International Institute of Business Analysis (IIBA) is a non-profit professional association serving the field of business analysis.  As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications.  Learn more at https://www.iiba.org/

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