Data normalization in healthcare isn't just complex – it's mission critical. When a simple lab result like hemoglobin A1C can be recorded under half a dozen different names, clinicians face real obstacles in tracking trends, managing care, and making timely decisions. Mika Newton, CEO of xCures, and Rajiv Haravu, SVP of Product Management at IMO Health, break down why non-standardized data jeopardizes care quality, public health insights, and patient safety. From mismatched lab terms to inconsistent clinical narratives, they explore how definition decay and evolving medical language complicate interoperability and downstream data uses. Learn the frameworks and methodologies IMO Health uses to combat variability – leveraging clinical terminologists, curated content releases, and continuous surveillance of healthcare terminology. Discover how structured and narrative data normalization impacts providers, IT leaders, and healthcare operations.