Join Elizabeth Larrick as she shares insights on developing trial strategies that resonate with juries. This episode is designed for trial lawyers seeking to enhance their courtroom success by focusing on a comprehensive strategy rather than just meeting deadlines or relying on emotional narratives. Elizabeth delves into the importance of using focus groups to anticipate jury reactions and prepare multiple contingency plans for trial preparation.

Gain tips on crafting compelling narratives, prioritizing crucial information, and employing strategic questioning. Learn how to sequence witnesses and evidence to streamline your courtroom presentation. Elizabeth emphasizes the significance of flexibility in your plans to handle unexpected challenges.

In this episode, you will hear:

• Understanding trial strategy beyond deadlines and persuasive elements
• Importance of a cohesive, big-picture plan considering the jury's perspective
• Utilizing focus groups to predict jury reactions and develop contingency plans
• Crafting memorable and clear narratives through effective communication
• Strategic sequencing of witnesses and evidence to streamline presentations
• Simplifying and prioritizing information for impactful trial presentations

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Be sure to check out the Michelle Gessner episodes to hear about her trial strategy formulated from the focus groups.

Episode 128

Episode 129

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.