Vandaag het gesprek met Mikael Krogerus.

Mikael is a Finish citizen, raised in Sweden and Germany. He holds a degree from the alternative business school The Kaospilots and has worked as a copywriter for various ad agencies and as a reporter for magazines. 

Together with Roman Tschäppeler, he co-authored five international bestsellers, among others ”The Decision Book” which has sold over a million copies worldwide. 

Currently, he works as a reporter for the Swiss weekly magazine ”Das Magazin”. 

Mikael shared two interesting learnings from his years at Kaospilot. One was about self-evaluation that I started using more and more in my work. He also shared how he worked from advertising at a magazine, to editor, to staff writer and got his dream job as a journalist.

He explained how he always had various projects and jobs and what his three requirements are for success. I loved talking to Mikael and learning from his experience and insights. 

Enjoy the insights of Mikael.

Let’s get started…

Meer over Mikael Krogerus:

TED talk https://www.youtube.com/watch?v=1KeTPlKElY0 https://rtmk.ch/https://www.linkedin.com/in/mikael-krogerus-0406906/

The books of Mikael and Roman in De Ondernemers Boekencast (Dutch)

https://decideforimpact.com/machen-boekencast-afl-35/ (Machen)​https://decideforimpact.com/50-modellen-betere-beslissingen-boekencast-afl-7/ (Decision book)

Books by Roman and Mikael:

The Decision Book, The Question Book, The Change Book, The Test Book and The Communication Book

The new series of pocketbooks:

MachenErkennenReden (2017)Entscheiden (2008)Fragen (2009)

Authors we mentioned in this episode:

Rob Hatch - Focus block https://decideforimpact.com/show277-more-work-done-faster-energy-attention-rob-hatch/ David Sedaris https://en.wikipedia.org/wiki/David_Sedaris Johanna Adorján ttps://de.wikipedia.org/wiki/Johanna_Adorj%C3%A1n

Definition of success for Mikael:

people pay yur for what you do,It is fun to do, andSelf-evaluation - am I okay with what I did.

Video of conversation with Mikael Krogerus

Here you can watch the video of the conversation with Mikael Krogerus https://youtu.be/qEA3atZTXzk

https://youtu.be/qEA3atZTXzk