To become the youngest heavyweight boxing champion ever, Mike Tyson had to be more than a badass boxer. He also had to be a boxer audiences wanted to buy tickets to see battle it out in the ring. Do you have a persona that consumers want to buy from?

BigMike and Chris “Bulldog” Collins both identify as introverts, but you wouldn’t know it from their public personas. “People wanna see excitement,” Tyson explains as the trio talk creating alter egos and living up to the perso