Home Care Strategy Lab

What It Takes to Build a Successful Home Care Company in a Rural Market (JM & Michele Simmonds)


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#16 JM & Michele Simmonds share how they built a successful home care business in rural Texas through trust, community ties, and a strong team culture. From recruiting and marketing to handling challenges and keeping a stellar reputation, they break down what worked and what didn't. We also dive into their expansion across Texas and what it took to sell the business. Now, they’re gearing up for a fresh start in rural Colorado—with lessons learned, new ideas, and big goals. 

  • JM Simmonds on LinkedIn
  • Michele Simmonds on LinkedIn
  • Clear Path Home Care
  • Sarah Barker - Senior Care Sales Solutions
  • Jensen Jones - Home Care CEO Forum

This episode is brought to you by The Home Care CPAs.
Are you managing your bank account, or is it managing you? The Home Care CPAs specialize in helping home care agencies—from startups to $40 million businesses—optimize cash flow, streamline billing and payroll, and build scalable financial strategies. Whether you need full-service bookkeeping or expert coaching, their team ensures your finances are working for you, not against you.

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Home Care Strategy LabBy Miriam Allred

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