The jury is out and the 2024 awards season is drawing to a close – with adland celebrating the best work of the year at the Campaigns Big Awards 2024 last week.

In this episode, tech editor Lucy Shelley catches up with co-chairs of judges Charlene Chandrasekaran, executive creative director at TheOr, and Nicholas Hulley, chief creative officer at Abbott Mead Vickers BBDO. Alongside Campaign's UK editor Maisie McCabe, they dissect what happened on the judging days and what makes award-winning work in 2024.

Chandrasekaran explains her sausage analogy mentioned in her speech on the night while the duo reveal what they'd like to see in next year's awards circuit including how brands and agencies need to "stick their necks out" and have a bit more "teeth".

Later on the episode, Shelley chats with the big winner of the night Mother, which picked up the grand prix Agency of the Year award as well as five more gongs for its work with Uber One, KFC and Ikea. Katie Mackay-Sinclair, partner at the creative shop, discusses Mother's winning ingredients, why long-term partnerships make the difference and finding the space to take risks.

Other big winners on the night included McCann, Saatchi & Saatchi, Adam & Eve/DDB and PepsiCo's Sips & Bites.

Further reading:

Campaign Big Awards 2024: winners revealed

Uber's and Mother’s partnership demonstrates the value of being annoying

Uber taps Robert De Niro and Asa Butterfield for Uber One spot

KFC and Mother tap into modern anxieties for first phase of brand relaunch

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