Making money in a business is not that easy but it’s actually very simple. Businesses are driven by sales and revenue and in today’s episode, Rob discusses the common mistakes entrepreneurs make that cause them to miss out on thousands of revenue and lose hundreds of sales opportunities.

KEY TAKEAWAYS

• Sales and marketing is the engine of any business, but since it's hard to distil into one thing what makes a business a success if you do not embrace sales and marketing, then you're not going to make any money.
  
  

Marketing is what generates the most sales and revenue in any kind of business. A lot of people focus on sales, but a sale is converting the lead into revenue and marketing is generating the lead. A sale is taking the money for the purchase of the stock, but marketing is getting people in the shop in the first place.

When you know marketing, it is embracing learning, studying, loving marketing, seeing marketing as a creative art, seeing it as innovation, understanding how to execute a wildly successful launch, and that’s where you get to make money.

If you have a podcast or a book, a course, a Facebook group or a community, a product, a service, mentoring masterminding courses, you have an app, a system, anything like that, software, hardware, how to launch your book (product) will work for you.

BEST MOMENTS

“No marketing, no sales, no sales, no revenue, no revenue, no business.”

“Start now, get perfect later.”

VALUABLE RESOURCES

• tiny.cc/launchyourbook

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller "Life Leverage" Host of UK's No.1 business podcast "The Disruptive Entrepreneur."

"If you don't risk anything, you risk everything."

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979