James Capo, CEO of Omeda, breaks down why most media companies are making growth harder than it needs to be. Instead of treating audience as a unified asset, many teams are stuck managing disconnected tools and fragmented data, creating what he calls the 'Frankenstack'. His core argument is simple but powerful: audience management is not just a tech problem, it is a workflow problem.

This episode dives into how modern media businesses should think about audience identity across products like newsletters, podcasts, and events, why first party data needs a clearer definition in the age of AI, and one overlooked tactic local publishers should adopt immediately.

Links:

Omeda

https://www.omeda.com/

Sign up for OX9 in Chicago

https://ox.omeda.com/

James Capo - LinkedIn

https://www.linkedin.com/in/james-capo-a79b3b3/

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