Financial Advisor Marketing Podcast

What Most Advisors Get Wrong About LinkedIn Marketing


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Most advisors try a bunch of random LinkedIn marketing strategies, then get discouraged and quit when they get subpar results.

The problem?

You're vastly overcomplicating LinkedIn. In fact, I can sum up the single most effective LinkedIn strategy in only 5 words. That's it. If your plan isn't that simple, you're wasting a bunch of your time for nada.

Here's the good news:

By simplifying your strategy with the one I recommend in today's show, you'll not only free up your time, but your results will "hockey stick" too.

Listen now if you want real results from LinkedIn.

Show highlights include:

  • How to make LinkedIn one of your most successful marketing strategies you've ever run (6:30)
  • Why overcomplicating your LinkedIn marketing strategy is the #1 reason it'll fail (and the 5-word strategy that gets you almost more clients than you can handle) (7:35)
  • The "newsfeed" trick that's so obvious it's overlooked - and how it guarantees your DMs get seen (8:30)
  • Why having SalesNavigator send you LinkedIn prospects is a quick way to blow through your dough without landing a single appointment (9:22)
  • The weird way to "hire" LinkedIn as your personal (and free) marketing intern by getting a fewer number of responses (11:00)
  • Why treating LinkedIn like a numbers game is the single biggest mistake you can make on the platform (13:42)
  • The "Digital Begging" mistake upwards of 90% of advisors using LinkedIn as a marketing strategy commit (19:06)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

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Financial Advisor Marketing PodcastBy James Pollard

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