In this episode, Mary Conquest speaks with coach, speaker and podcast host Andrew Barrett, the founder of Safety On Tap, a consultancy specializing in the development and growth of Health and Safety leaders.

Andrew has created an evolving model of marketing for Health and Safety, and in this fascinating interview, he explains how this model works and what EHS professionals can learn from marketing to improve their effectiveness.

He takes key marketing concepts - such as customers, products, services, matching needs, ensuring appropriate fit, transactions, feedback, consultation and engagement - and applies them to workplace safety.

Andrew explores who safety professionals’ customers are and highlights the potential conflict between the needs of frontline workers and leadership. Regardless of everything that HSE practitioners are doing, a great starting point to develop a marketing approach to safety is asking: who are you trying to help, and what problems do they have?

Getting feedback and consulting with internal customers is a great way to co-create safety initiatives that end-users will want to adopt - rather than have to adopt. Andrew shares great practical advice on the best ways of achieving these goals and ensuring that safety management products and services are a good fit.

Andrew highlights the importance of validating the adoption and effectiveness of safety programs and gives top tips on how to do this efficiently. He also challenges HSE professionals to give more consideration to ongoing service and support post-implementation.

A deeper understanding and engagement with humans and relationships underpin the entire model. This is a highly engaging discussion, and Andrew makes a great case to understand how marketing can help Health and Safety.

Find out more about Andrew’s work by visiting:

Professional development for health and safety leaders (safetyontap.com)

Andrew’s Podcast, Safety on Tap:

Episodes - Safety on Tap

Marketing experts recommended by Andrew:

Dan Pink - https://www.danpink.com/

Seth Godin - Seth's Site (sethgodin.com)

Andrew Barrett on LinkedIn:

https://www.linkedin.com/in/andrew-barrett-learning-coach

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