No question, being an ecommerce leader is one of the most challenging jobs in commerce. You need people that are on your side - shepherds, you might say, that get how hard it is and spend a lot of time thinking about how to help. Chris Perry and Oskar Kaszubski, cofounders of FirstMovr, have sat in that seat across brands such as Kelloggs, Reckit, WellPet, Kimberly Clark and Mondelez and now spend their days on education and change management advisory through their firm FirstMovr (there no e in mover). They have released a delightful and extremely useful new digest of free advice, called Sheared - Shedding Your Coat of Corporate Conformity in the Age of eCommerce. Rob Gonzalez and Peter sheepishly asked them to be on to walk us through it, and like lambs to the slaughter, they agreed.