This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Jorn Werdelin, the Co-Founder of luxury watch company Linde Werdelin. To start the show Ariel and Jorn dive into the genesis of Linde Werdelin and how Jorn got to that point in his life. They talk about the difference of challenges that start-ups previously had than those coming about today, and how the change of manufacturing capacity impacted the ability to start in the industry. Ariel talks about what the perfect world for marketing a watch brand would look like, and how the speed of the watch industry continues to humble those within it. They look into the future battles  of the watch industry when it comes to things like materials and finishings, and Jorn is asked to give some advice and guidance to young entrepreneurs in the industry today.

To stay updated with Jorn and Linde Werdelin:

Instagram @Jornwerdelin - https://www.instagram.com/jornwerdelin/

Company Website - https://lindewerdelin.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

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