In the online business world, we tend to throw around a lot of jargon that is never defined. One of those words is “brand” or “personal branding” or “branding” in general. So today, branding expert, Dr. Robyn Graham is on the show to tell us exactly what a brand is, what it does for your business and the steps you can take to create your own personal brand.   Visit this episode's blog post here:  https://drmichellemazur.com/2021/07/what-the-heck-is-branding-with-robyn-graham

What the Heck Is Branding with Robyn Graham

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club, knows you don’t need any of that BS to run a thriving business. 

Each week, she shares unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. 

While she can't promise you'll ever love marketing, she can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)

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“Hey! Look at me!” “Hey! Buy my program…Read my blog…Listen to my podcast!” “Smash that subscribe button!”  “Hey, I've got the only foolproof way to solve your problem!” 
 Let's face it. It's noisy out in the marketplace. On social media, it seems like everyone is hawking their wares, talking about how much money they make and how they can teach you to do it too.  
 It's enough to make you want to give up on marketing. I get it. And you can't because there are people out there right now searching for you and your solution.  
 So how do you rise above the noisy marketplace?  
 How do you get the attention of your right fit client and then create connection and conversation with them?  
 You do it with your 3 Word Rebellion. And today on the pod, I'm going to talk about why expertise driven businesses need a 3 Word Rebellion now more than ever.   
 Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

Why Your 3-Word Rebellion Matters for Expertise-Driven Businesses

Do you ever find yourself reading an Instagram post or listening to a podcast, and you're absolutely horrified by the advice being given?  You shake your head and you think, “That's not how any of this works!”  
 I know I've been there, and the reason is because experts can spot BS a mile away. I believe that's one of the reasons why marketing is so hard for you.  
 The pseudo experts out there who are promising the quick fix, big rewards for little effort, and the easy to follow blueprints make whatever the challenge is seem so simple and easy to solve.  
 Then an expert looks at it and thinks, “Wow. Yeah. That's not how that works. It's not that simple.  It's more nuanced.” 
 As an expert, you look at those kinds of marketing messages and think, “is this what I really need to say to get people to want to work with me? I just can't say that. It's not right”.  
 And you're right. That instinct is the correct one.  
 Your honesty, your integrity is exactly why we need to get your work in front of people. So it's time. It's time to stage a rebellion with your expertise, and I'm going to give you 3 big reasons why.  
Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

Communicate the Value of Your Expertise with the 3 Word Rebellion

Why is it so hard to claim your expertise? 
 To own what makes you truly exceptional at your work. To own the capacity and the ability you uniquely have to guide your clients to results.  
 Then why is it so hard to promote that?  To tell people about it?  
 And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yourself.  
 We live in a world that currently doesn’t value expertise so claiming it is an act of rebellion. Let’s define what anti-expert bias is and why we need expert now more than ever.  
Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

Defying Anti-Expert Bias and Claiming Your Identity as an Expert

If everyone is saying the same thing to market their business, how do you— as an expert—stand out?  
 How can you say something different that catches the attention of your right-fit clients so they pay attention to you and hire you and not your competition?  
Today we're doing something a little bit different.  We’re diving into Marketing Message Makeovers so you can stop using overused marketing cliches that make you blend in. Instead, you can stand out by asking yourself two very simple questions.  
Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

How To Stand Out In A Sea Of Marketing Clichés

Confession. I'm a bit of a control freak.  
 Control is something we are socialized to do. We are told that we are the masters of our destiny!  the captains of our ship! and we can pull ourselves up by our bootstraps! 
 And in reality - in a business - there are so many things that are out of our control, like whether:A prospective client says yesYou  land a podcast interview or a TEDx talk,People open our emails The algorithm shows people a social media post you spent an hour writing. Even though so much is out of our control, we do control the moments when the ball is still in our proverbial courts:  
 >>What we say during sales conversation >>The content of a pitch we send >>The subject line for our emails 
 For the overlooked experts among us, what you and I control is the key to creating demand for your offers and expertise.  
 It's critical to become known by the right people so your work is valued and people want to hire you.  
 So what do we control?  That’s what we’re talking about today.  
Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

What the Heck Is Branding with Robyn Graham

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