Creative Business Mindset

What They Don’t Tell You About Starting a Business: 6 Powerful Lessons from My Home Staging Journey


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 What They Don’t Tell You About Starting a Business: 6 Powerful Lessons from My Home Staging Journey 

In this special episode, I’m celebrating the 6th anniversary of my home staging business by sharing six powerful lessons that have shaped my entrepreneurial journey. Whether you're just starting out, thinking about launching your own business, or are already a seasoned pro, these insights will help you fast-track your growth, avoid common mistakes, and set your business up for long-term success.


Key Takeaways:

  1. Don’t Be a Superhero – Delegate to Grow
    When you're starting as a solopreneur, it's easy to take on every role. But doing it all will only hold you back in the long run. Learn the importance of documenting your processes and delegating tasks to free up your time and focus on scaling your business.
  2. Growth is Uncomfortable, and Failure is Inevitable
    Growth doesn’t happen in your comfort zone, and failure is part of the journey. Embrace failure as a learning opportunity that will ultimately lead to bigger rewards. Each time you step out of your comfort zone, you’re preparing yourself and your business for the next big win.
  3. Growth Doesn’t Always Mean Expansion
    Bigger doesn’t always mean better. I’ve learned to embrace linear growth by refining processes, diversifying income streams
  4. Always Keep Your Pipelines Full
    Relying on one major client is risky. Always be marketing and attracting new business. Even when things are going well, keep building relationships and generating new leads
  5. Business is Business – It’s Not Personal
    Don’t waste energy on things that don’t affect the bottom line. Focus on what matters, Concentrate on growing your business, and don’t sweat the small stuff that distracts you from your goals.
  6. Don’t Compare Your Beginning to Someone Else’s Middle
    It’s easy to get distracted by what others in your industry are doing. Every business is unique, and your path to success should be based on your vision, resources, and personal goals.

Episode Highlights:

  • Discover why documenting your processes is key to hiring and delegation.
  • Learn how to embrace failure and use it as a catalyst for growth.
  • My journey from expansion to scaling back for smarter growth.
  • Understand the importance of constant marketing and maintaining a steady pipeline
  • Gain insight into why it’s critical to focus on your business journey and not get caught up in what others are doing.

Thank you for tuning in to this special episode celebrating 6 years of learning, growing, and thriving in the home staging industry! These lessons have helped me shape my business, and I hope they inspire you on your journey. Don’t forget to subscribe for more insights into building and scaling a successful home staging business!

This episode is packed with actionable strategies and real-life lessons from my experience as a home staging business owner. Want more content like this? Head over to Business of Home Staging for additional resources, courses, and coaching designed to help you succeed in your home staging journey.

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Creative Business MindsetBy Joké Durojaiye

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