What to Do When Your Clients Cannot Afford Your Training (Online Trainer Show #34)

The guys palled around for a few hours (which is what happens when Carolina is absent), but they eventually tackled today’s tough topic: What if my clients cannot afford my training? Jonathan and Ren share personal stories on the subject, Jonathan reveals a crucial mistake that trainers make when trying to gain clientele, and the couple agrees on what is the best approach for making the biggest impact. The actual two takeaways? Yes to Carolina, no to Reddit.

In This Episode:

• Ren brings up a personal story relevant to today’s topic [9:47]
• Jonathan mentions how getting comfortable can get you into trouble [16:58]
• Jonathan discusses where to focus your marketing efforts [23:01]
• The crucial mistake that so many trainers make [26:23]
• Jonathan shares two illuminating stories [28:05]
• THE approach to reaching more clients [33:06]
• Jonathan’s deep realization about online trainers [38:14]
• “It’s Day One” [42:01]

 

“It's important to focus on selling to people who can afford your training and not trying to convince people who can't afford your training to buy your training.” - Jonathan Goodman

 

Go Where The Money Is

Market your services to people who can afford them. That’s it. Trying to convince those who can’t is never worth anyone’s time or money.

 

Philanthropy Gone Wrong

Oftentimes, entrepreneurs will try to disseminate resources (e.g. toothbrushes) by founding a company whose purpose is to do solely that, but this is too limited. Instead, for example, if you want to give toothbrushes to those who can’t afford them, build an unrelated profitable company that will give you the resources to, then, purchase and give away those toothbrushes.

 

Day One

A critical reason Bezos, Musk, and so many other entrepreneurs have reaped success is this: Everyday is Day One, Hour One. If you treat every day as a blank slate, where your biases have evaporated and you are humble and hungry for new information, you will be flexible enough to breathe in any and all opportunities.

 

Ready to scale up your online fitness business? Apply for OTA 2 here: www.thePTDC.com/OTA2

 

SPONSORS

 

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