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Due to high demand, we’re bringing this one back!

This throwback episode is a fan favourite and one of the most downloaded from The Property Unleashed Podcast archives.

Persuasion isn't just a business skill—it's the foundation of wealth creation in property entrepreneurship. When you can effectively communicate your vision, build genuine rapport, and influence others ethically, deals materialize that benefit everyone involved.

Today's episode dives deep into the psychology of persuasion that's transformed countless property deals. We explore why listening is more powerful than speaking, how authentic passion transfers energy to potential partners, and why the best communicators know exactly when to stop talking. Remember: two ears, one mouth—use them in that proportion!

Drawing inspiration from masters like Dale Carnegie and Steve Jobs, we break down practical techniques you can implement immediately. Learn how to create natural-sounding scripts, tell compelling stories that sell, and avoid common communication pitfalls that sabotage deals. The most valuable tip? "Don't sell past close." When you recognize someone's ready to move forward, change the subject (I personally start talking about the weather) instead of continuing to pile on information that might create doubt.

These aren't just theoretical concepts—they're battle-tested strategies I've refined through years of property deals and business leadership. Whether you're negotiating with vendors, pitching to investors, or building your team, mastering influential communication will elevate every aspect of your property journey. Practice these techniques daily, even in casual interactions, and watch your confidence and closing rates transform!

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• My NEW Community for property investors www.educationtoaction.com

• Visit www.thepropertyunleashed.com to explore are free Property Ebooks and guides in Rent-to-Rent, Serviced Accommodation, Deal Sourcing and and also our FREE training masterclasses to help you generating a sustainable income through property.
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