Rhuigi Villaseñor (founder of LA luxury streetwear brand Rhude) and Brendon Babenzien (founder of New York menswear brand Noah) share their fascinating histories with watches – and their perspectives could not be more different.

Show Notes

(2:30) RHUDE

(2:45) How Rhude's Rhuigi Villaseñor Reimagined LA Style

(16:48)  Rhuigi’s Rhework Rolex Daytona

(24:00) NOAH

(27:30) NOAH x TIMEX

(32:00) The Turtle Watch That Ruled Thanksgiving

(27:30) Not Dead Yet