Podcast: What will the next 70 years of commercial TV look like?

This September, the UK celebrates 70 years of commercial TV since the launch of ITV on September 22 1955.

A lot has changed since the very first TV ads. Not only are they now in full colour but the very definition of TV has evolved and keeps on changing with the addition of new formats and introduction of new digital competitors.

In this episode, Campaign’s tech editor Lucy Shelley is joined by the Campaign editorial team to discuss how TV is adapting and defending its position in the media mix, how creativity has changed and what the next 70 years of TV will look like.

She is joined by UK editor Maisie McCabe, deputy creativity and culture editor Charlotte Rawlings and media editor Beau Jackson.

Watch some of the ads mentioned in this podcast below:

Cadbury's Smash “Martians” 

Three “Pony”

John Lewis “The long wait”

John West “Bear”

Guinness “Surfer”

Cadbury's “Gorilla”

Marmite “End Marmite neglect”

Sony Bravia “Bouncy balls”

Lloyds TSB “The journey to London 2012”

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