On this week’s show, NOSH editor Carol Ortenberg sits down with President and CEO of Lesser Evil Snacks, Charles Coristine, to discuss how the brand approached raising funds as the fed lifted interest rates, what areas of the business Coristine prioritized during this economic uncertainty and why he expects the current operating environment to begin looking a little less bleak. 

Show Highlights:

01:25: Charles breaks down the snack brand’s fundraising history while providing some insight on what areas of the business he focused on during its respective life stages and how he approaches raising primary and secondary capital for CapEx. 

07:02: The conversation shifts as Carol and Charles discuss the operational changes he made to the business and how that impacted investor perspectives. 

16:03: Charles shares his advice on assessing and determining your business’ valuation and how staying close to the mark can help the brand draw in return investment.

20:57: To close out the conversation, Carol and Charles chat about why you should root your budget in uncertainty rather than lofty aspirations and how he finds joy in the capital raise process once the dust has settled.  

“As we focus on operational excellence, the nature of the brand is changing. A lot of what made us super successful at the beginning, isn’t what investors want us to focus on [now].” 

- Charles Coristine, Lesser Evil President and CEO 

About the NOSH Podcast

The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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