On the X

What Works and Why: The Language of Getting What You Want (with Jonah Berger)


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In this episode of On the X, Chris Irwin sits down with bestselling author and behavioral science expert Jonah Berger to unpack the insights behind his latest book, Magic Words: What to Say to Get Your Way. Berger reveals how subtle shifts in language can drastically influence behavior, build trust, deepen connection, and drive action. From leadership and sales to relationships and personal growth, this conversation explores the science behind the words that move people—and how to use them with intention.


Learn more about Jonah Berger and his work:


Order Magic Words: https://www.amazon.com/dp/0063204932?tag=harpercollinsus-20

https://jonahberger.com/resources/



On the X is an IRONCLAD Original.



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On the X is presented by Mechanix Wear: https://www.mechanix.com/
Mechanix Wear is proud to offer an exclusive 15% discount through the ID.me program to military, veterans and first responders. Click on the ID.me button in your shopping cart and follow the steps to verify your eligibility.

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