In this episode of On the X, Chris Irwin sits down with bestselling author and behavioral science expert Jonah Berger to unpack the insights behind his latest book, Magic Words: What to Say to Get Your Way. Berger reveals how subtle shifts in language can drastically influence behavior, build trust, deepen connection, and drive action. From leadership and sales to relationships and personal growth, this conversation explores the science behind the words that move people—and how to use them with intention.

Learn more about Jonah Berger and his work:

Order Magic Words: https://www.amazon.com/dp/0063204932?tag=harpercollinsus-20

https://jonahberger.com/resources/

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