Equity

What you need to know about Google's search antitrust case


Listen Later

This week we brought TechCrunch’s own Rebecca Bellan onto the podcast to help us better understand Google’s search-related anti-trust case that is currently ongoing in the United States.

There are a number of major legal cases involving tech giants and their in-market heft and behavior, from Google v. Epic to what’s going on in the EU and the U.S. government’s adtech-related suit against Google, but our focus is search.

Catch up on the state of affairs with Bellan’s reporting here.

Now, the startup angle. Why is this a topic for Equity? A few reasons: 

  • If Google’s current methods of maintaining its domestic search market share are forced to change, it could create a more competitive search market, full stop. That could change up where startups advertise, and how much they pay for those ads. 
  • More competitive search results amongst emboldened rivals could also lead to search results that lean more towards organic information instead of paid insertions. That would be good for startups looking to get the word out, without having to get their wallet out.
  • We could go on. But hit play and hang out with Rebecca and Alex  for more. We’ll have her back on when the verdict comes down. Talk to you Friday for our news roundup!

    For episode transcripts and more, head to Equity’s Simplecast website.

    Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders and more!

    Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store

    EquityBy TechCrunch, Mary Ann Azevedo, Kell, Theresa Loconsolo, Rebecca Bellan, Kirsten Korosec, Devin Coldewey, Margaux MacColl

    • 4.2
    • 4.2
    • 4.2
    • 4.2
    • 4.2

    4.2

    332 ratings


    More shows like Equity

    View all
    This Week in Startups by Jason Calacanis

    This Week in Startups

    1,269 Listeners

    a16z Podcast by Andreessen Horowitz

    a16z Podcast

    1,003 Listeners

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    512 Listeners

    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    175 Listeners

    Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

    Invest Like the Best with Patrick O'Shaughnessy

    2,289 Listeners

    Masters of Scale by WaitWhat

    Masters of Scale

    3,964 Listeners

    Y Combinator Startup Podcast by Y Combinator

    Y Combinator Startup Podcast

    210 Listeners

    TechCrunch Daily Crunch by TechCrunch

    TechCrunch Daily Crunch

    38 Listeners

    Business Breakdowns by Colossus | Investing & Business Podcasts

    Business Breakdowns

    338 Listeners

    Found by TechCrunch

    Found

    23 Listeners

    The Logan Bartlett Show by by Redpoint Ventures

    The Logan Bartlett Show

    191 Listeners

    Chain Reaction by TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, Jacquelyn Melinek

    Chain Reaction

    25 Listeners

    The TechCrunch Live Podcast by TechCrunch

    The TechCrunch Live Podcast

    3 Listeners

    The TechCrunch Podcast by Darrell Etherington, Maggie Stamets

    The TechCrunch Podcast

    5 Listeners

    No Priors: Artificial Intelligence | Technology | Startups by Conviction

    No Priors: Artificial Intelligence | Technology | Startups

    123 Listeners

    BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

    BG2Pod with Brad Gerstner and Bill Gurley

    445 Listeners

    AI + a16z by a16z

    AI + a16z

    29 Listeners

    Lightcone Podcast by Y Combinator

    Lightcone Podcast

    15 Listeners

    Training Data by Sequoia Capital

    Training Data

    31 Listeners