You know how they say someone “wrote the book” on a topic? When it comes to Product-Led Growth, they’re talking about Blake Bartlett.

 Blake is a partner at OpenView, where he’s led investments in major companies like Highspot, Expensify, Calendly, Postscript and Cypress, among others. He also notably coined the term PLG in 2016 – and it’s only gained significant traction in the years since. 

 Blake’s granular understanding of PLG and what it takes for startups to be successful are what made him a great guest on the latest “Unchurned” podcast with UpdateAI CEO Josh Schachter. 

 Josh and Blake cover a lot of ground in this episode, including, of course, what Blake’s quick definition of PLG is: 

“A go-to-market strategy that relies primarily on the product itself as the driver of customer acquisition, conversion and expansion.”

 They touched on a number of other PLG-related topics, too, like: 

• OpenView’s SaaS focus 
• Great examples of PLG
• Why Sales shouldn’t be worried about PLG 
• How PLG leads to less “friction”
• Potential downsides of PLG 

 If you’ve been interested in learning more about PLG – and why it is or isn’t ideal for your company – this podcast was tailor-made for you. 

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