Welcome back to Small Business School! In today’s episode, Staci sits down with marketing expert Kelsey Reidl to unpack why marketing feels so confusing right now, and why so many business owners feel stretched thin trying to keep up. Kelsey breaks down what’s really happening in the industry, what’s actually working, and how small business owners can stop the scatterbrain approach and start making intentional, aligned marketing.

Key topics covered:

• Why marketing feels harder than ever—and why that confusion is totally justified.
• The surprising return to “old school” tactics that are outperforming digital noise.
• Kelsey’s concept of “scatterbrain marketing” and how to escape it for good.
• A powerful framework to decide exactly which platforms you should (and shouldn’t) be on.
• The truth about campaigns, experts, and why the real answer always comes back to one simple question.

This episode reminds business owners that clarity comes from connection—and that the most effective marketing is always rooted in relationships, not algorithms.

Connect with Kelsey:

Instagram: @kelseyreidl

Website: kelseyreidl.com

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!