Andrew Roth runs dcdx, a research firm that focuses on Gen Z. In this episode, we discuss whether the term is even useful as well as some of dcdx's recent research reports into how Gen Z spend their time and what they're up to on TikTok. 

You can find Andrew here: https://www.linkedin.com/in/andrew-roth43/

**

Next strategy events:

Details: http://www.sweathead.com.

**

Sign up to our weekly strategy newsletter:

http://eepurl.com/dscjW5

**

Sweathead is a support group for strategists and account planners around the world.

We host conferences, online courses, live events, and podcasts. We also train companies.