In this episode of What’s Got the World Talking we’re taking a deep dive into part of the media ecosystem that doesn’t always get the spotlight it deserves: trade media.

As audiences fragment and AI reshapes how information is discovered and trusted, how is trade journalism evolving? What do journalists need from brands when resources are stretched and expectations are higher? And why does influence within trade titles matter more than ever for credibility, reputation and long‑term growth?

Jane is joined by B2B director Tom Leatherbarrow and associate director Rob Jones to discuss how trade media is evolving and what brands need to understand if they want to build authority, shape industry narratives and be taken seriously by the people who matter most.

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

Web: www.wpragency.co.uk/podcast

YouTube: WPR Podcast - YouTube

LinkedIn: WPR Overview | LinkedIn

In this episode of What’s Got the World Talking? we’re exploring the power and potential of organic social in 2026.

Jane is joined to discuss this pivotal aspect of brand marketing by B2B and B2C specialists Alex Dixon, senior social media strategy director, and Natalie Wright, senior social media director. 

From the role organic plays in a world where paid is delivering at scale, to thoughts on balancing finite budget and resources with ever-expanding platform options, this is essential for listening for anyone wanting to make their organic strategy work harder.

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

Web: www.wpragency.co.uk/podcast

YouTube: WPR Podcast - YouTube

LinkedIn: WPR Overview | LinkedIn

In this episode of What’s Got the World Talking? Jane is joined by senior paid media director Rob Lewis to unpack potentially one of the biggest shifts in paid media – Meta’s rapidly changing ecosystem.  

For brands leveraging Facebook and Instagram for growth, Meta’s reaction to increasing regulatory pressures, the rise of ad-free subscriptions, and AI-powered ad tools are creating an uncertain future. 

Rob shares his perspective on the platforms challenging Meta, where paid now sits in the funnel, how marketers should prioritise spend as the platforms demand more content than ever, and answers the big question – whatever happened to the Metaverse?  

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

Web: www.wpragency.co.uk/podcast

YouTube: WPR Podcast - YouTube

LinkedIn: WPR Overview | LinkedIn

How do we define ‘celebrity’ in 2026? We’re discussing whether traditional celebs can still drive real impact, when influencer relevance trumps reach, and which sectors should (or absolutely shouldn’t) bother with a famous face. From red flags in celebrity partnerships to what to do if your chosen star generates the wrong sort of headlines, we’ll explore the pitfalls as well as the positives. 

In this episode of What’s Got the World Talking? Jane is joined by associate creative director Dan Gabriel and senior news director Amy Brookbanks as they share their favourite brand/celeb partnerships (spoiler alert: BIG fans of M&S!), discuss how much control brands really have, and debate what AI influencers might mean for the future.

If you’re wondering how to choose the right talent, whether it could shift perception of your brand, and how to avoid expensive mistakes, this conversation is your guide to navigating the tricky waters of brand/celeb partnerships. 

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

Web: www.wpragency.co.uk/podcast

YouTube: WPR Podcast - YouTube

LinkedIn: WPR Overview | LinkedIn

The regional news landscape in the UK has changed dramatically over the last decade and how people are consuming their local news has changed too. What is the opportunity here for brands and are enough brands recognising and capitalising on the potential?

In this episode of What’s Got the World Talking? Jane is joined by senior PR director Rachael Heise and PR director Celine Bisson – both experts in regional strategy – to discuss why brands need to stop viewing regional activity as a backup to national, what the regional journalist/PR relationship looks like now, and how the picture differs around the UK. 

They also share insight about what makes a good local news story, why repurposing national content doesn’t work, and why – at a time when trust in the media is decreasing – local and regional offers potential to buck that trend. Tune in for all this and much more.

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

Web: www.wpragency.co.uk/podcast

YouTube: WPR Podcast - YouTube

LinkedIn: WPR Overview | LinkedIn

Everyone is talking about the impact of AI. But in the world of media and PR, what specific impact is AI having on how traffic to publishers’ websites? Is it a brave new world or the wild west out there? Is AI rewriting the rules of journalism and PR?  And how should marketers and PRs be responding or adapting to this new reality?  

Jane Ainsworth, managing director, is joined in this episode by Amy Brookbanks, senior news director and a former Sun editor, and content director Tom Went to shed light on these questions and many others. From how journalists are adapting to the challenges and opportunities AI is generating to why exclusives are a powerful option for PRs, we explore this fascinating and fast-moving topic.

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

Web: www.wpragency.co.uk/podcast

YouTube: WPR Podcast - YouTube

LinkedIn: WPR Overview | LinkedIn

In this episode, we're looking at a big topic - creativity. It sits at the heart of our industry but is a hotter topic than ever as, with the rise of AI and the increasing presence of technology in every aspect of our professional and personal lives, authentic human creativity is firmly back in the spotlight. 

What does creativity mean in today's marketing landscape? Where does creativity sit in the marketing funnel? Does AI have a role to play? How do you keep creativity flowing while keeping an eye on commerciality? Can (and should) you be taking a more creative approach to your marketing strategy and campaigns?

Jane Ainsworth, managing director of WPR, is joined by associate creative director Dan Gabriel to discuss all these points, while also sharing some personal creative highlights and explaining why 'glitter gravy' will be inscribed on Dan's headstone.  

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

Web: www.wpragency.co.uk/podcast

YouTube: WPR Podcast - YouTube

LinkedIn: WPR Overview | LinkedIn