The importance of being strategic and forward-thinking about your business is paramount to success. Getting down to fundamentals, there are few decisions a business owner will make more important to setting the stage for growth long-term than choosing their company name. In this episode of "The Financial Advisor's Advisor", Elite Consulting Partners CEO Frank LaRosa breaks down the essentials of a successful business naming process, outlining the five most common mistakes business owners make when deciding on the their company name and offering up strategic guidance on creating a business name which will foster future growth.