Join Vital's own Jason Schroeder and Shawn Spomer, along with industry veteran Lars Sternberg, as they discuss the gripping topic of launching new bikes and their embargoes. Why do we have embargoes? What goes on behind the scenes of a new product launch? Are embargoed launches still impactful? How do brands and media make a splash on embargo day to give riders something to get excited about?

Vital MTB's new podcast show— bikes ≠ unaffiliated,  is our spot to chat about bike-related topics that aren't necessarily focused on current events, racing, or covering the latest-greatest tech. It's not a space for interviews, but rather for having a conversation about things we find interesting.