In this episode, I wanted to share Airtable's Product Market & Growth story.

We discussed:

3:19 - How did Zoelle figure out Airtable's use-cases?

4:21 - What was happening before finding PMF?

5:48 - How did they figure out early growth?

5:49 - What does reverse churn mean for Airtable?

11:20 - Why Airtable focused on customer success teams early on?

15:38 - Having so many use-cases and personas, how did you think about nailing it down?

17:48 - What were some acquisition strategies you focused on that gave a good ROI?

20:02 - How did you reach out cold to different enterprises?

22:09 - What is the framework that you learned from Airtable's PMF story?

24:46 - What were the early Aha and activation moments?

27:35 - How did you figure those moments out?

31:34 - Where some mistakes you made while achieving the PMF that others should not do?

Links:

• Zoelle's LinkedIn Profile (do let her know that I sent you)
• Twitter thread on Airtable's story

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In this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue).

We discussed:

00:41 - Mick's background & about Traffit

02:18 - Mick's net negative churn story

06:05 - How did he ask for an upsell?

10:10 - How he incentivized the customer success team to upsell more?

14:15 - What are some metrics he moved?

16:06 - Who is his favorite growth marketer?

17:30 - What has he recently changed his mind about?

18:33 - What does he think about internal numbers and salary transparency?

Links:

• Mick's LinkedIn Post on Net Negative Churn
• How to Achieve Net Negative Churn for SaaS (the article Mick Mentioned)
• Mick's LinkedIn Profile
• Check out Traffit

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In this episode, we’ll focus more on scaling content and fighting the giants.

1:22 - About Alfred Lua and his background in Marketing

3:07 - His opinion on being a fluid marketer

4:40 - How they grew from 1mn to 1.5mn organic pages views per month (the story)

11:00 - How to beat big publications like Hubspot on search? 

13:44 - How do you really stand out in a newsletter as a company? 

16:04 - How to look for business metrics while growing organic traffic for conversion?

19:12 - How to see the ROI on trendy blog posts?

25:54 - How much does branding play a role in business & content?

29:30 - My lessons and mental models from the podcast.

Key Links

• Alfred's website
• How Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media
• How Buffer Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits
• Alfred's Twitter

Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms".

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In this episode, we discuss Paid Social strategy of Oribi.io:

02:28 - How Iris founded 3 different SaaS ventures and how she came up with the idea of Oribi.

5:58 - My Questions around Oribi's capabilities as a Google Analytics alternative.

12:49 - The paid social strategy story

14:27 - Why she chose paid social although it is an expensive channel

16:29 - Iris' mental models to leverage paid social

23:38 - Did she struggle with the ads initially?

24:48 - What's the worst piece of advice she has ever got?

25:51 - What has she recently changed her mind about?

Links:

• Iris Shoor's LinkedIn Profile
• Try Oribi
• Oribi's Youtube Ad

Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms".

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In this episode, we dived into Tanner Larsson’s ecommerce Kitchen Brand story.

He grew it from zero to 8-figures.

We discussed:

4:19 - Tanner’s background before e-commerce.

7:08 - His story how he faced different challenges to build a successful e-commerce store.

17:37 - What is revenue optimization in e-commerce?

24:13 - How to battle iOS14 changes?

29:58 - Who is Tanner’s favorite growth marketer?

30:31 - What’s the worst advice he ever got?

31:41 - What he has recently changed his mind about?

35:42 - What he said something to “why not” instead of why?

Key Links

• Build Grow Scale Program
• Tanner's Twitter profile

Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms".

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In this episode, Casey shares his story about Bonjoro & Design Pickle co-marketing initiative that delivered great results.

We talked about:

3:59 - Casey's background

5:00 - Why SaaS marketers should be doing more of such initiatives?

7:16 - Why this initiative worked?

9:58 - The story behind co-marketing initiatives

14:33 - What should you consider in a good partner?

18:05 - How success looks like when this is over?

19:21 - Why didn't you go with a webinar series?

22:51 - How would you convince a skeptical CEO listening to this podcast about such initiatives?

Key links

• Design Pickle & Bonjoro key story page
• Casey's LinkedIn
• Try Bonjoro for free

Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms".

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On this show, Blake Imperl shared his frameworks and ideas to run an agency partnership.

More importantly, how he started his growth initiative with agencies without any brand.

We discussed:

3:34 - About Blake & his story

5:52 - Tone's story on running agency partnership

9:58 - How did Blake create an outbound plan?

13.53 - Why did he go for doing things that don't scale

15:07 - Blake's agency partnership framework

20:08 - What agencies really care about?

23:44 - What happens after signing a contract and showing a demo?

29:57 - I created a framework after listening to his content for agency partnership

Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms".

Links

• Blake's LinkedIn Profile
• Tone's website
• Blake mentioned the Delivery Value Course by Andrew Capland (I took it too, I highly recommend it)

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In this episode, we'll answer this question and when does it make sense to create a category.

1:47 - The story about category creation.

7:35 - When it started making sense to create a category of "Customer Lifetime Value".

9:03 - What efforts Omniconvert is making to create a category.

14:54 - Three things you should remember when creating a category.

20:43 - My thoughts on category creation.

Links

• Connect with Juliana on LinkedIn (awesome account to follow)
• Check out Omniconvert
• Customer lifetime value course

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Ali Abouelatta loves early-stage start-up scenes, so he thought about starting a newsletter - First1000

He shared his exact tactics to grow his newsletter in this article and we dived deeper into it.

We discussed:

1:36 - Story in the startup scene and how he started the newsletter.

9:35 - How to improve writing in general if you?

12:30 - How he got his first 10 subscribers

16:10 - His tactics on promoting the newsletter on Twitter & Slack

18:09 - From 1000 to 2000 subscribers, how referral marketing helped him?

21:04 - From 1000 to 10,000 subscribers, what worked and what didn't?

26:00 - People who are starting today, how should they think about starting a newsletter?

28:17 - What does "value" mean in terms of creating content?

30:54 - Rapid fire round

33:45 - My summary and 5 mental models from the conversation with him about newsletter writing and promotion

Key links

• Growing First 1000 (this newsletter) to 10k Subscribers
• Ali's Twitter handle
• His most popular tweet (I love his contrarian way of thinking)

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In this episode, we learned how Arvid Kahl built his audience on Twitter and the frameworks that he shared in his book called The Embedded Entrepreneur.

We discussed:

02:26 - How Arvid started an entrepreneur and built his audience (the story)

19:32 - How he fights the impostor syndrome

23:08 - How to build empathy while building an audience 

27:28 - His simple framework to be a trusted domain expert

33:52 - How he thinks about company audience building on Twitter

Key Links:

• Arvid’s Twitter Profile
• The Embedded Entrepreneur Book
• Zero to Sold Book
• Arvid’s Podcast

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