Zack Kanter (@zackkanter), founder and CEO of Stedi.com, joins Erik on this episode.

They discuss:

- How Zack thinks about Twitter, why from outside it seems absurd, and why he calls it a “text-based role-playing game.”

- How he navigated the idea maze in starting Stedi and the key insight he had that led him to start the company.

- How the legibility problem from the book Seeing Like a State has changed how he approaches company-building.

- Why he says that “code is not an asset, code is a liability” and how AWS Lambda has changed how he built Stedi —and how all of this is related to legibility.

- Why they don’t do performance reviews and what it means to have an “event-driven” culture.

- His perspective on bootstrapping versus taking VC, why he says that founding companies requires domain expertise now, and why he built the company in Boulder.

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Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.

Venture Stories is brought to you by Village Global and is hosted by co-founder and partner, Erik Torenberg. Grace Chen is our audio engineer and the show is produced by Brett Bolkowy.