What was the intention behind your last email or post?

What did you want it to do for your business? What did you want it to do for your audience?

Sometimes we get caught up in posting or emailing for the wrong reasons. We realize that it’s been a while since we sent an email to our subscribers so we draft one quickly and send an email out. We come up with something that we think the algorithm will like so we post on social media even if it’s not really communicating our message.

In this episode, the second episode in a four part series about playing the game of communication, let's talk about why we get so fixated on vanity metrics and how we can start measuring what really matters.

In This Episode:

• Why the points system of vanity metrics is so persuasive at pulling us away from our actual missions
• What other people’s revenue numbers and follower counts are really telling you
• How to use metrics to measure progress, not success
• Two questions to ask yourself before you create a piece of content
• How to create your own points system to measure the success of your messaging

Learn more about Michelle Mazur:

• Communication Rebel
• Three Word Rebellion Book
• Request a free 1:1 Chat 
• Join That Should Have Been Me: A Project for Exploring the Messy Middle of Achieving Success
• Marketing Uprising Workshop

Resources:

• “How Twitter Gamifies Communication,” C. Thi Nguyen
• Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann Handley