Think wheat farming can’t be profitable? Think again. Lee Lubbers, fresh off a victory in the 2024 National Association of Wheat Growers yield competition for South Dakota, joins Damian Mason to share how he hit an incredible 138.35 bushels per acre. From evolving production practices to the strategic use of products and precise timing of applications, Lee reveals the methods behind his high ROI. Tune in for actionable insights and discover how wheat might just be your next winning crop.