Wheel Talk

Note: This episode is a replay from our archive, originally released in 2023. 

Ryan & Becca welcome back Heidi Fahrenbacher from Bella Joy Pottery while Becca is visiting her up in Michigan for the week. They cover a number of topics but mainly focus on how Heidi manages many wholesale accounts, the collections most suitable for wholesale, and pricing your work to properly account for your materials, labor, and profit. We hope you enjoy today’s in-depth discussion with Heidi.

-----Find more about Heidi's business below-----
Instagram - @bellajoypottery
Website - https://www.bellajoypottery.com
Facebook - https://www.facebook.com/bellajoypottery

Sponsors
L&L Kilns - The durable kiln that potters trust to fire evenly & consistently. Find your L&L kiln at hotkilns.com
Speedball Ceramics - Check out the brand-new Speedball Boss Ribs, designed to make centering on the wheel easier and more accessible for all potters. Available now in multiple colors. Explore the full Speedball Ceramics lineup at speedballart.com
Soolla® - The brand-new Studio Pouch from Soolla is the perfect sidekick to your studio bag, designed to keep your favorite tools organized and close at hand. Available in eleven colors and durable, machine-washable canvas. Find your new studio bag at soolla.co and save 15% at checkout with coupon code "WHEELTALK" (exclusions may apply).

Support the show on Patreon for as little as $3 per month: https://patreon.com/Wheeltalkpodcast

Follow us on Instagram:
@wheeltalkpodcast
@rdceramics
@5linespottery

Visit our website:
www.wheeltalkpotcast.com
Wheel Talk YouTube Channel

In this episode, Ryan and Becca talk about how they approach recommending shows to other makers who are thinking about applying. They share why they’re careful about offering exact sales numbers and how using comparisons or percentages can paint a more realistic picture of what to expect. The conversation dives into how experience, product mix, and audience fit can all affect results. It’s a thoughtful look at how to give honest, helpful feedback without setting unrealistic expectations.

Maker of the Moment

• Sarah - @slowlifepottery
• Judah -  @judahbirkeland

Listener Questions

• When fellow makers ask you about an event you’ve been at bc they’re looking to apply to it, do you automatically tell them your sales or do you answer more vague? I’m always trying to find ways to offer helpful info without setting too high of expectations - esp if it’s an event I’ve been established at for a while. Just kinda curious how others navigate it. @goldenearthdesigns

Sponsors
L&L Kilns - The durable kiln that potters trust to fire evenly & consistently. Find your L&L kiln at hotkilns.com
Speedball Ceramics - Check out the brand-new Speedball Boss Ribs, designed to make centering on the wheel easier and more accessible for all potters. Available now in multiple colors. Explore the full Speedball Ceramics lineup at speedballart.com
Soolla® - The brand-new Studio Pouch from Soolla is the perfect sidekick to your studio bag, designed to keep your favorite tools organized and close at hand. Available in eleven colors and durable, machine-washable canvas. Find your new studio bag at soolla.co and save 15% at checkout with coupon code "WHEELTALK" (exclusions may apply).

Support the show on Patreon for as little as $3 per month: https://patreon.com/Wheeltalkpodcast

Follow us on Instagram:
@wheeltalkpodcast
@rdceramics
@5linespottery

Visit our website:
www.wheeltalkpotcast.com
Wheel Talk YouTube Channel

In this episode, Ryan and Becca answer a listener’s question about how to prepare for slow sales months and boost online shop performance during Q1. They share strategies for connecting in-person show customers with online buyers, building momentum for website sales, and navigating seasonal lulls. Ryan also recaps recent pottery events, including successful sales at the Columbus Coffee Festival and upcoming travel plans, while Becca shares about leading a pottery painting event at Speedball that drew over 70 participants. They also touch on the launch of PotSwap, pottery business strategies like pricing and inventory management, and the importance of balancing studio time with marketing, rest, and setting boundaries for long-term sustainability.

Maker of the Moment

• Spinning Silica Art Collective - @spinningsilica
• Autumn Aslakson - @aslaksonpottery

Listener Questions

• What are some strategies I can implement now, to bring in some sales in the very slow Q1 of 2026? More specifically, I’d like to focus on selling my work on my website, which I launched last year in November. @csdhart_ceramics

Sponsors
L&L Kilns - The durable kiln that potters trust to fire evenly & consistently. Find your L&L kiln at hotkilns.com
Speedball Ceramics - Check out the brand-new Speedball Boss Ribs, designed to make centering on the wheel easier and more accessible for all potters. Available now in multiple colors, exclusively at Clay King. Explore the full Speedball Ceramics lineup at speedballart.com
Soolla® - The brand-new Studio Pouch from Soolla is the perfect sidekick to your studio bag, designed to keep your favorite tools organized and close at hand. Available in eleven colors and durable, machine-washable canvas. Find your new studio bag at soolla.co and save 15% at checkout with coupon code "WHEELTALK" (exclusions may apply).

Support the show on Patreon for as little as $3 per month: https://patreon.com/Wheeltalkpodcast

Follow us on Instagram:
@wheeltalkpodcast
@rdceramics
@5linespottery

Visit our website:
www.wheeltalkpotcast.com
Wheel Talk YouTube Channel

Ryan and Becca continue last week’s conversation by diving into the tough but important topic of scaling back, pivoting, or even closing a business for long-term sustainability. They discuss how to reassess key expenses—like staffing, studio space, and pricing—to keep your business profitable, and share ideas for alternative strategies such as wholesale partnerships and smarter use of social media. The episode also explores financial management for artists and makers, including tips on building an emergency fund (with a little incentive to get you started).

Sponsors
L&L Kilns - The durable kiln that potters trust to fire evenly & consistently. Find your L&L kiln at hotkilns.com
Soolla® - Soolla Studio Bags are designed by potters, for potters that come in 25+ colors and equipped with 30 pockets. Machine washable, durable, and quick drying canvas. Find your new studio bag at soolla.co and save 15% at checkout with coupon code "WHEELTALK"

Support the show on Patreon for as little as $3 per month: https://patreon.com/Wheeltalkpodcast

Follow us on Instagram:
@wheeltalkpodcast
@rdceramics
@5linespottery

Visit our website:
www.wheeltalkpotcast.com
Wheel Talk YouTube Channel

Ryan and Becca dive into an honest conversation about knowing when it’s time to scale back, pivot, or even close a business. Becca opens up about her difficult decision to shut down her brick-and-mortar studio in 2020 after gaining clarity during the pandemic. This is Part One of the discussion — tune in next week for Part Two, where we go even deeper into navigating big business transitions.

Maker of the Moment

• Stephanie King - @fireandformpottery
• Isaac Gilmore - @isaacgilmore

Sponsors
L&L Kilns - The durable kiln that potters trust to fire evenly & consistently. Find your L&L kiln at hotkilns.com
Soolla® - Soolla Studio Bags are designed by potters, for potters that come in 25+ colors and equipped with 30 pockets. Machine washable, durable, and quick drying canvas. Find your new studio bag at soolla.co and save 15% at checkout with coupon code "WHEELTALK"

Support the show on Patreon for as little as $3 per month: https://patreon.com/Wheeltalkpodcast

Follow us on Instagram:
@wheeltalkpodcast
@rdceramics
@5linespottery

Visit our website:
www.wheeltalkpotcast.com
Wheel Talk YouTube Channel

Ryan and Becca are back with a special episode all about #PotSwap2025—our 8th year hosting this global ceramics exchange! There are some exciting updates for this round, and we’re breaking everything down in today’s episode.

Registration opens Saturday, October 11th at 12 PM EDT and costs $5. Spots are first come, first served with:

• 1,200 spots for USA/Canada
• 200 spots for international participants

Set a reminder, because these fill up fast! We’ll also post a heads-up in our Instagram stories over at @potswapofficial.

We’re also shouting out the incredible volunteers who help make Pot Swap run smoothly every year—we couldn’t do it without you!

Sign up for our mailing list at: https://mailchi.mp/9f63876316d3/interested-in-pot-swap

Get all the details at: https://www.wheeltalkpotcast.com/potswap

Sponsors
L&L Kilns - The durable kiln that potters trust to fire evenly & consistently. Find your L&L kiln at hotkilns.com
Soolla® - Soolla Studio Bags are designed by potters, for potters that come in 25+ colors and equipped with 30 pockets. Machine washable, durable, and quick drying canvas. Find your new studio bag at soolla.co and save 15% at checkout with coupon code "WHEELTALK"

Support the show on Patreon for as little as $3 per month: https://patreon.com/Wheeltalkpodcast

Follow us on Instagram:
@wheeltalkpodcast
@rdceramics
@5linespottery

Visit our website:
www.wheeltalkpotcast.com
Wheel Talk YouTube Channel

Ryan and Becca tackle a wide range of listener questions, from finding themes in your work to navigating self-doubt in the studio. They discuss building kilns big enough for oversized pots, the differences between the terms “potter” and “ceramicist,” and the pros and cons of front-loading vs. top-loading electric kilns. Along the way, they share insights about perfectionism, creative growth, and how to embrace the making process with more joy. Whether you’re troubleshooting technical challenges or reflecting on your creative identity, this conversation is packed with relatable stories and practical advice.

Maker of the Moment

• Sho - @kikusho.creates
• Courtney Haller - @thewheelceramics

Listener Questions
On this episode:

• Do you see an overall theme with your work? @ceramics_bymargaret
• I'm making some pots that are going to be way too big for my kiln. I was hoping for some ideas or resources that you could point me to. BJ Glick
• What's the difference between a potter and a ceramicist? @badger_and_jo
• What are some pros and cons of front loading vs top loading for electric kilns? @mwypottery
• Lately I've been struggling with a persistent feeling of inadequacy. No matter what I create, it feels imperfect and I find myself constantly comparing my work to others, leading to significant self-doubt and a lack of satisfaction in my projects. I'm hoping you might be able to offer some guidance on overcoming this creative block. I'm particularly interested in hearing your thoughts on managing expectations, defining "good enough" for oneself, and fostering a healthier relationship with the creative process, where the joy of making takes precedence over the pressure of achieving perfection. @hollyshobbiescc

Sponsors
L&L Kilns - The durable kiln that potters trust to fire evenly & consistently. Find your L&L kiln at hotkilns.com
Soolla® - Soolla Studio Bags are designed by potters, for potters that come in 25+ colors and equipped with 30 pockets. Machine washable, durable, and quick drying canvas. Find your new studio bag at soolla.co and save 15% at checkout with coupon code "WHEELTALK"

Support the show on Patreon for as little as $3 per month: https://patreon.com/Wheeltalkpodcast

Follow us on Instagram:
@wheeltalkpodcast
@rdceramics
@5linespottery

Visit our website:
www.wheeltalkpotcast.com
Wheel Talk YouTube Channel

Ryan & Becca kick things off by sharing their record-breaking show sales and a funny encounter with a stray kitten before diving into today’s main topic: legacy. They reflect on how we want to be remembered—both through our work and as individuals—and share insights inspired by a recent episode of the Design Discord Podcast.

Resources
Design Discord Podcast

Maker of the Moment

• Andrea McCaffrey - @bigbarnpottery
• Sarah German - @sarahgermanceramics

Sponsors
L&L Kilns - The durable kiln that potters trust to fire evenly & consistently. Find your L&L kiln at hotkilns.com
Soolla® - Soolla Studio Bags are designed by potters, for potters that come in 25+ colors and equipped with 30 pockets. Machine washable, durable, and quick drying canvas. Find your new studio bag at soolla.co and save 15% at checkout with coupon code "WHEELTALK"

Support the show on Patreon for as little as $3 per month: https://patreon.com/Wheeltalkpodcast

Follow us on Instagram:
@wheeltalkpodcast
@rdceramics
@5linespottery

Visit our website:
www.wheeltalkpotcast.com
Wheel Talk YouTube Channel

Ryan and Becca return with the sixth chapter of the podcast book club, exploring Boy in a China Shop: Life, Clay and Everything by Keith Brymer Jones. Joined by guest Taylor Swilley, they dive into the stories behind Keith’s journey as a potter and TV judge, reflecting on how his experiences with creativity, vulnerability, and perseverance resonate with their own paths in clay and business.

Our next book club selection will be announced soon and released near the end of 2025. See all the books we've covered on Becca's Amazon list at https://amzn.to/3X5yZOX

Sponsors
L&L Kilns - The durable kiln that potters trust to fire evenly & consistently. Find your L&L kiln at hotkilns.com
Speedball Ceramics - Try the new mid-fire glazes, artist-collaboration plastic bats, and browse their wide selection of products at speedballart.com
Soolla® - Soolla Studio Bags are designed by potters, for potters that come in 25+ colors and equipped with 30 pockets. Machine washable, durable, and quick drying canvas. Find your new studio bag at soolla.co and save 15% at checkout with coupon code "WHEELTALK"

Support the show on Patreon for as little as $3 per month: https://patreon.com/Wheeltalkpodcast

Follow us on Instagram:
@wheeltalkpodcast
@rdceramics
@5linespottery

Visit our website:
www.wheeltalkpotcast.com
Wheel Talk YouTube Channel

In this episode of Wheel Talk, we chat with potter Gabriel Kline, director of Odyssey Clayworks in Asheville, and chemist Bill Collins, Ph.D., co-authors of Amazing Glaze Food-Safe Recipes. They share how art and science come together to create vibrant, functional, and food-safe ceramics.

Whether you’re mixing your first glaze or expanding your library, this episode is full of insights to help you bring beauty and safety to your work.

Resources
Amazing Glaze Food-Safe Recipes: Innovative, Lab-Tested Techniques and Recipes by Gabriel Kline and Bill Collins, Ph.D. (Pre-order now for an October 2025 release)
Anya Bartels Porcelain

Book Recommendations
The Complete Potter's Companion by Tony Birks
Fundamentals of Inorganic Glasses by Arun K. Varshneya and John C. Mauro
Amazing Glaze Recipes and Combinations: 200+ Surefire Finishes for Low-Fire, Mid-Range, and High-Fire Pottery by Gabriel Kline (2021)
Amazing Glaze: Techniques, Recipes, Finishing, and Firing by Gabriel Kline (2017)

-----Find more about Gabriel and Bill below-----
@odysseyclayworks
Bill Collins, Ph.D.

Sponsors
L&L Kilns - The durable kiln that potters trust to fire evenly & consistently. Find your L&L kiln at hotkilns.com
Soolla® - Soolla Studio Bags are designed by potters, for potters that come in 25+ colors and equipped with 30 pockets for all you tools, ribs, sponges, and more. Machine washable, durable, and quick drying canvas makes them perfect for wet tools. Find your new studio bag at soolla.co and save 15% at checkout with coupon code "WHEELTALK"

Support the show on Patreon for as little as $3 per month: https://patreon.com/Wheeltalkpodcast

Follow us on Instagram:
@wheeltalkpodcast
@rdceramics
@5linespottery

Visit our website:
www.wheeltalkpotcast.com
Wheel Talk YouTube Channel