Who really owns GTM, and what are the symptoms when you don't really have someone leading it?This and much more we discuss in todays episode<ul><li>(00:00) - Introduction</li>
<li>(03:06) - Who owns your GTM?</li>
<li>(04:42) - The RevOps hype</li>
<li>(08:45) - Conequence 1: Marketing produced more low quality MQLs</li>
<li>(13:48) - Account management upsell</li>
<li>(15:03) - Who moved the cheese?</li>
<li>(19:09) - Who should own the GTM?</li>
<li>(25:51) - This is the responsibility</li>
</ul>

Who really owns GTM, and what are the symptoms when you don't really have someone leading it? This and much more we discuss in todays episode (00:00) - Introduction (03:06) - Who owns your GTM? (04:42) - The RevOps hype (08:45) - Conequence 1: Marketing produced more low quality MQLs (13:48) - Account management upsell (15:03) - Who moved the cheese? (19:09) - Who should own the GTM? (25:51) - This is the responsibility

When nobody owns GTM

This podcast is about scaling tech startups.

Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

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This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

This podcast is about scaling tech startups.

Hosted by Toni Hohlbein &amp; Raul Porojan, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

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When nobody owns GTM

When nobody owns GTM

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