Who really owns GTM, and what are the symptoms when you don't really have someone leading it?This and much more we discuss in todays episode<ul><li>(00:00) - Introduction</li>
<li>(03:06) - Who owns your GTM?</li>
<li>(04:42) - The RevOps hype</li>
<li>(08:45) - Conequence 1: Marketing produced more low quality MQLs</li>
<li>(13:48) - Account management upsell</li>
<li>(15:03) - Who moved the cheese?</li>
<li>(19:09) - Who should own the GTM?</li>
<li>(25:51) - This is the responsibility</li>
</ul>

Who really owns GTM, and what are the symptoms when you don't really have someone leading it? This and much more we discuss in todays episode (00:00) - Introduction (03:06) - Who owns your GTM? (04:42) - The RevOps hype (08:45) - Conequence 1: Marketing produced more low quality MQLs (13:48) - Account management upsell (15:03) - Who moved the cheese? (19:09) - Who should own the GTM? (25:51) - This is the responsibility

When nobody owns GTM

This podcast is about scaling tech startups.

Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

Business

Management

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

This podcast is about scaling tech startups.

Hosted by Toni Hohlbein &amp; Mikkel Plaehn, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

Share When nobody owns GTM

Sign up to save your podcasts

When nobody owns GTM

When nobody owns GTM

More shows like The Revenue Formula

Startups For the Rest of Us

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Official SaaStr Podcast: SaaS | Founders | Investors

The Daily

The GTM Podcast

Børsen Morgenbriefing

My First Million

All-In with Chamath, Jason, Sacks & Friedberg

The Ezra Klein Show

B2B Marketing with Dave Gerhardt

The Science of Scaling

Get the Check