You've got an underperformer on your team. They're missing targets, the rest of your people are watching, and you're losing sleep over it. Do you coach them through it or let them go? Make the wrong call and it could cost you six figures. One recruitment business owner discovered this the hard way when keeping someone for 11 months cost them £140K in lost revenue, £35K in salary, and nearly their top biller. Yet the opposite mistake is just as expensive: fire too quickly and you might lose someone who just needed the right support. Jane knows this firsthand. She was once ranked 250th out of 250 consultants, making 80-90 cold calls daily but placing nothing for six months, before the right coaching conversation turned her into a top-five performer within a year.

In this episode, Katy and Jane break down the exact framework that helps you make this decision with confidence instead of agonising in that expensive no man's land. They reveal the critical difference between "can't do it" and "won't do it" and why confusing the two will drain your bank account and frustrate your best people. You'll hear the honest truth about why recruitment business owners struggle with this decision (hint: we want to be nice, and we're supposed to be good at hiring), and the specific patterns that tell you whether someone needs more time or needs to go.

In This Episode:

• Discover the Can't vs Won't framework that diagnoses performance problems in weeks, not months, using activity metrics and behavioural patterns
• Learn the 5 core leadership needs you must nail before judging anyone's performance and why skipping this step sets you up for the wrong decision
• Understand how to have honest performance conversations without resorting to passive-aggressive midnight emails (we've all been there)
• Explore the 4-week rule that larger recruitment firms use to flag underperformance early, and why smaller agencies avoid it to their own detriment
• Recognise the warning signs that your top performers are watching and why tolerating mediocrity could cost you your best people

Ready to stop second-guessing yourself? Listen now to get the free Cut vs Coach decision framework, complete with diagnostic checklists and conversation scripts that will save you months of stress and thousands in revenue. Whether you're currently avoiding a difficult decision or want to prevent this situation altogether, this episode gives you the clarity to act with confidence.

Download the Can't vs. Won't Framework here: https://resources.centredexcellence.co.uk/cut-or-coach-podcast

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