The Revenue Formula

When volume won't cut it

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There's a phase shift that happens to any b2b SaaS company. The shift away from volume to efficiency.

When is it time to shift, and how do you go about it? That's what we discuss.

  • (00:00) - Introduction
  • (01:56) - Is volume still the thing?
  • (07:04) - Shifting Focus away
  • (13:00) - The Process
  • (16:40) - Budget Reallocation Strategies
  • (17:11) - Conversion Rate Optimization Techniques
  • (19:52) - Improving Demo Request Conversion
  • (21:11) - The Tools
  • (25:29) - The Skills

    • ***

    Connect with us


    🔔 LinkedIn: Toni / Mikkel

    ✉️ Newsletter: revenueletter.substack.com 

    📺 Watch: https://www.youtube.com/@growblocks
    💬 Contact: [email protected]

    *** 

    This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.


    That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.

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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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