Campaign LOVES a pitch story, and the tail end of last year was very busy with many pitches taking place or being won right up to the final week.

WPP won the £1.5bn government media pitch and the expanded review for Jaguar Land Rover, as well as media for Kenvue, while Publicis Groupe picked up the creative for the consumer healthcare company. Aviva's creative account went to Saatchi & Saatchi and the shortlist for IKEA was announced with Just Eat also yet to conclude.

In this episode, Campaign digs into the state of new business last year, and where the opportunities lie in 2026, examining which sectors and disciplines will likely see more pitches over the next 12 months.

Tech and multimedia editor Lucy Shelley hosts the episode featuring Campaign's editor-in-chief Gideon Spanier, data journalist for Campaign Red Jamie Rossouw and deputy news editor, Marianne Calnan-Holland.

Further reading:

The CMO Outlook 2026

UK new-business rankings: latest 2025

Two-thirds of CMOs 'definitely' pitching in next 12 months

Mars to switch $1.7bn media account out of WPP

NatWest picks IPG as it consolidates media and creative account

Santander appoints Publicis to global creative and media business

Starling banks on network media agency after three-way contest

Publicis agency swipes Monzo media account after BBH creative win

Asda confirms media and creative agency appointments

Publicis scoops Coca-Cola media in North America

Coming up in the Campaign calendar:

Brand Film Awards: deadline on 15 January

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