WHERE BRAINS MEET BEAUTY

Laura Gerchik, General Manager of Biologique Recherche, explains why the company doesn’t jump on every new marketing trend or churn out an endless parade of new products. Steady in their approach, confident in their product, she thinks “What we need to think about is that consumers are so much more educated today.” The same could be said about her life - she came to the studio with notes on hand. So consider this episode an argument for knowing when you’ve got a good thing going - and when to just stick with it.

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An entrepreneur since the age of 10, Stacey Levine has been working with family one way or another for decades. The former retailer and current co-founder of Glo Science smile brightening tools shares how she’s navigated the professional with the familial, from her mother, husband and two adult sons. She also offers candid advice on how to dissolve and gracefully move past business partnerships when they’re just not working anymore - a must listen whether you’re working for Mom or working for The Man.

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@wherebrainsmeetbeautypodcast

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Call him a 21st century renaissance man: Laszlo Moharita, Global Director of Beauty Products at Johnson & Johnson, describes himself as a “squared up engineer who also likes to paint.” This yin-yang quality is more likely than not how he’s found himself in charge of creating everyday objects so well designed, we all take them for granted. Lotion pumps, dental floss, perfume bottles - Laszlo is the brain behind the most minute details of these items, from how much lotion comes out of the bottle to which way the box opens. If you’ve ever wondered exactly how the products in your bathroom get made, this episode will reveal the surprising process behind it all.

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@wherebrainsmeetbeautypodcast

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As a former management consultant and now CEO of personal care device brand FOREO, Paul Peros, like many Gen X’ers, spent the early part of his career working long hours. Like most of his peers, working late equated to working harder. “Unfortunately for us, I think we’ve been a part of the culture of all-nighters and things like that,” he observed.

Fast forward to 2018, where he now heads a company made up of employees mostly under 30 - and they’ve changed his perspective on what constitutes hard work. “I see in Gen Z a selectiveness, a pragmatic approach to work and life that I wish we had back in the days ourselves.” As in no more all-night work binges. Hear what he’s learned from his junior staff in this episode.

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As a model and YouTuber with over 1 million subscribers, it would seem Cassandra Bankson leads a charmed life. But just a few short years ago, she was the scourge of her peers, mercilessly bullied for extreme cystic acne that covered 90% of her face and upper body. Years were spent enduring stares and taunts of Worthless! Disease! Filthy! Outside of school, her afternoons were spent cycling through endless doctors appointments and medications in what would prove to be a futile attempt at a cure. Acne ruled her life, until she listened to her gut - literally - and revealed her most vulnerable self to the world. Hear how she survived the bullies, healed her skin and created one of YouTube’s most watched channels.

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“Networking”. It’s a word that can conjure up ideas of aggressive, winner-take-all, shameless self-promotion, yet it’s supposed to be the most effective way to find new work and useful connections. In this episode, guest Caroline Fabrigas, CEO of Scent Marketing and Co-CEO of Scent Invent, offers up a new definition of networking, one she says is more about “Putting out a hand instead of taking one.” Plus, she shares her tips on where to draw the line between work and family when you work with your spouse - at home, to boot.

*We’re happy to share this episode has been sponsored by BabbleBoxx, the leader in influencer marketing services. BabbleBoxx creates a competition free, theme based sampling program, that places your products in the hands of social media influencers, who are guaranteed

to post, Pin, Snap, Tweet and share your message.

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Margarita Arriagada was a high-powered retail exec who tried to dial back her career not once, but three times. After four decades of logging serious air miles and being what she calls, “A weekend mom, a weekend wife, a weekend daughter and sister”, she spontaneously called it quits on the corner office. Hear how she knew it was time to step out of the org chart and into new, very different kind of life.

@wherebrainsmeetbeautypodcast

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

#wherebrainsmeetbeautypodcast

basebeauty.com/podcast