WHERE BRAINS MEET BEAUTY

Mabel Lee’s is the classic story of a hobby, born out of a desire for a better product, turned successful business. Lee created Velour Lashes while still in college in Toronto, and seven years later is defining success in a deeper way than just the numbers. Seeing her team grow as humans both personally and professionally, while delivering a game-changing product that helps women streamline and polish their beauty routine, is the true reward. (Though the brand’s overnight social media explosion didn’t hurt, either.) The CEO and reluctant public face of the brand steps out of her comfort zone in her first-ever podcast appearance.

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In classic corporate hierarchy, the CEO pretty much occupies the highest perch. But for those who have made it that far up, what happens when there’s no more corporate ladder to climb? Dawn Robertson, founder of Timeless Beauty Bar, had to ask herself that question after decades as President or CEO of several major apparel companies and retailers. And what she found was a lot like what landed her the top jobs in the first place: A need for transition and growth. In this episode, she gets candid on what it’s really like to run a huge company and raise children, why she hasn’t gone back to the C-suite (yet!) and how she’s passing the torch to a whole new generation of marketing masterminds.

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@wherebrainsmeetbeautypodcast

wherebrainsmeetbeauty.com

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

wherebrainsmeetbeauty.com

Consider this episode a double header on friendship and business. Alicia Sontag of Prelude Growth Partners and Carla Ruiz of Johnson & Johnson met on the job and have stayed friends ever since. Over time their career paths have diverged, Alicia striking out on her own and Carla heading up Business Development at Johnson & Johnson, but their missions have stayed the same: Helping the next generation of entrepreneurs create what they believe will become iconic global powerhouse brands. The pair reveals how it gets done from the perspective of a boutique growth equity firm (Alicia) and the perspective of a corporate behemoth (Carla), and how it helps to have a friend who’s got your back through it all.

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The story of an brilliant business idea first sketched on a napkin is the stuff of legends, but in the case of Artis co-founders Leigh and Jeremy Adelman, it’s the real thing. Designed by co-founder Matthew Waitesmith, Artis has changed the way people apply makeup by completely changing the look and feel of makeup brushes, and in doing so, helping consumers unlearn bad beauty habits, one application at a time. Their process took patience, life savings, and a few tears, but the results have been nothing short of beautiful. Listen to this couple finish each other’s sentences with a blend of humor, passion, and no-nonsense business insights.

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Every entrepreneur has a different reason for going into business for him or herself. For Barry Beck, Co-Founder and COO of Bluemercury, it was a desire for personal autonomy, but even deeper than that, an almost instinctive need to disrupt and change industries. And that he has done. From snow shoveling loyalty programs at age 10 to forever changing how consumers shop for beauty, he’s changed every industry he’s worked in. In this episode, he shares key lessons from his many successes, and not just tidy platitudes about working hard. Consider it a key primer in entrepreneurial wisdom.

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Are we afraid of failure itself, or are we really just afraid of what other people will think of us if we fail? As a serial entrepreneur, Mariya Nurislamova has had to grapple with that question many times over, and more importantly, not let fear become the boss. In this episode, the CEO of Scentbird and Deck of Scarlet shares a few of her most memorable failures and her techniques for moving past them. She also touches on the pros of being bi-culturally Russian/American and how Scentbird is changing our relationship to fragrance.

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What can make a beauty brand unique is often the founder’s story. There’s a trust and connection that just happens when you know hey - there’s an actual human behind this product! Often times those products are created to address an issue *said* founder has personal experience with, and for this episode’s guest, Francesco Clark, the origins of Clark’s Botanicals targeted exactly that. Except it wasn’t acne or the realization of a market white space that led him to the helm of his company - it was a near-death experience that left him paralyzed 16 years ago. “For me, when my skin stopped sweating after I had my spinal cord injury, everything went wrong with my skin. It looked like I was hyper-aging. It was dry but it was oily. It looked like I was developing rosacea.” So he teamed up with his doctor dad to create a solve, and in the process, made not only something tangible that could help others, but a whole new way to emerge from the traumatic aftermath of of his accident.

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Kristy Engels doesn’t have a beauty line, and isn’t a retailer, either. As the SVP of Marketing and Brand Strategy at Beauty Strategy Group and Beauty Barrage, she’s the third party you need when you’re the former trying to reach the latter. In other words: A vendor.

“A lot of startup brands don’t have big internal teams - everyone they utilize is an outside vendor. I think for them, “vendor” isn’t necessarily a bad word,” says Kristy. “But maybe for those more established, with all of the entrepreneurs and startups nipping at their heels, it is a bit more threatening.”

In this episode, Jodi and Kristy explore the interesting dynamic between brands, retailers and their third party partners. Kristy also opens our eyes to the challenges of getting a brand to retail, and costs many don’t expect will crop up once they get there.

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

wherebrainsmeetbeauty.com

#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

wherebrainsmeetbeauty.com